Pilots are initial attempts made by clients to enter the diverse Indian market. It helps them understand the market and hence, facilitates better positioning of their products and services. During this phase, market studies and telemarketing campaigns are conducted to assess the potential, evaluate competition, look for targets showing basic interest and draw up strategic options. These help our customers in firming up decisions and making the necessary preparations for the longer term.

With a good understanding of client’s objectives, Ramsoft gathers information, analyzes local market dynamics and reports opportunities which help clients in formulating the approach and strategy for India.

One or more of these activities are covered under India entry - Pilots

• Details of target markets including size, trends, segments and characteristics
• Comparison of functionality and features of similar products in the market
• Competition analysis including breakdown of domestic (Indian) and foreign players
• Feasibility and acceptance of products and services within desired target domains
• Pricing analysis and product pricing for India
• Identification of distribution channels and dealer networks
• Information on potential entry-barriers, government regulations, import tariffs and certification requirements
• Details of trade shows, seminars and industry events to showcase client’s offerings
• Recommendations regarding the channel structure, target domains, primary regions, dealer/partner guidelines and pricing

Ramsoft helps companies with building platforms to directly conduct their sales & marketing activities in India. We create resources/teams that act as extensions of client’s global marketing and management departments. Core activities of the Indian teams are direct marketing and dealer network creation. Teams are formed based on exact requirements of each customer and are supported for their operational and business needs.

Right from identifying dealers/partners and introducing them to your product and services to obtaining direct business from end customers, our Indian teams support you all along. If you already have dealers or partners in India, we work with you to better manage and expand this network.

Apart from Ramsoft’s marketing resources, clients have the option to hire mangers with skills in specific industry verticals. While Ramsoft resources can be assigned short-term and on a part or full time basis, new ones with domain experience are brought in for long-term and full-time needs only. Processes are put in place for easy interactions and monitoring of these teams from a long distance.

Activities covered under Direct marketing include:

• Ramsoft marketing personnel, assigned part or full time (direct marketing executives and managers)
• These managers get the support of Ramsoft’s team for market research and calling campaigns
• Teams are also specifically created for Clients, with domain skills and experience in a given industry vertical
• Generate end user interests and connect them with clients - conference calls and meetings
• Identifying distribution channels and dealers or partners in India
• Signup qualified dealers and work with them to get steady RFQs
• Set up process for clients to directly control & monitor Indian business, marketing resources and dealers
• Integrate existing partners in to the new network and provide on-going support

Ramsoft provides a comprehensive range of Business development and Brand building services to enable organizations to continually engage with the target markets and convert more business opportunities into contract wins. We have designed a very strategic process to target, find, and engage top tier prospects with a polished and creative approach. Introduction of clients product and services to a prospective customer is a critical part of the lead development process. We accomplish this by arranging a conference call between the client and the prospect. Prior to the call, we provide the client with background on the prospect, the reason for the call and what the prospect wants to accomplish from the call. Our forte is that we will never put our client in front of a prospect who doesn't know who they are, what they do and hasn't expressed serious interest in a substantive conversation.

Our professionals are highly innovative with expertise in advertising and promotion and offer appropriate brand building services for companies across the world. We focus more on providing you with unique services and fully satisfy your requirements. We ensure you with establishing your reputation which will help to enhance your marketing efficiency.We establish a distinct and flattering identity among the people enabling them to associate with your company easily and also for you to communicate your message with the prospects.

Activities under Business Development and Branding include:

• Developing the appropriate marketing management model for your business and your plans
• Developing the detail of the marketing implementation in terms of key activities and timescales
• Implementing management processes to monitor and control the delivery of marketing plan and measure its success.
• Identifying the current drivers in your target markets
• Content management and Advertising strategies for business
• Establishing the optimum combination of tactics and channels to engage the target prospects
• Implementing the lead generation program to deliver results
• Identifying prospects with serious interests and designing a suitable bid strategy
• Managing the whole bidding process as a project production process and controls
• Tracking and monitoring results and delivering business leads and market intelligence into the business.

Ramsoft assists in establishing your base in India, without fixed overheads on infrastructure and large efforts from your end. Clients use our center for offices, locate their team and operate in India for some time. When they are comfortable in handling their Indianbase, they move over to their own premises.

Our base creation service offers a quick and easy way to start an entity and operations in India. It also has minimal cost overheads and gives clients time to decide on permanent set-up, over time.

Below is the list of services that we offer under base creation:

• Build-operate (BO) & Build-Operate-Transfer (B-O-T) of a variety of teams
• Representation & Branch Office in India
• Operations, Service & Support to address Indian market
• Generate end user interests and connect them with clients - conference calls and meetings
• Product Development, Maintenance, Testing and Help desk
• Sales and marketing, Customer care and CRM for regional and global needs
• Warehousing and logistics