Establish and Grow in India - Build your brand image and expand in this market

As companies find business and grow, it is important to have the right presence. Ramsoft helps its clients in creating their own base in India. We also build dedicated teams to address various business activities like Sales & Marketing, Maintenance, Brand building, R&D, Design & Engineering and Global support. In short, we help them enter conservatively and establish well, on seeing the potential.

How It Works

These are services structured to help international organizations enter and operate in the Indian market, with ease. Right from conducting market studies and assessments to forming dedicated teams and setting up one's own base, Ramsoft enables companies to address India and handholds clients in every step. Clients get to control and drive extended teams, without having their own infrastructure, administrative teams or operational overheads. They get to approach India conservatively at the start - make an initial attempt with minimal risk & low monthly costs - and on positive response, scale and grow.

Ramsoft offers a range of services to accomplish this. Pilots are conducted to get a feel for competition and acceptance of one's products & services. Depending on the client's offering, dealers or partners are identified. Based on the speed at which one wishes to address India, part-time or dedicated teams are assigned. Ramsoft's resources would be utilized to conduct these pilot attempts.

Once clients see the potential, dedicated teams are formed for clients. These would act as extensions of client's management located in other parts of the world. Teams are created for Sales & Marketing, Service needs, Support activities, R&D, Engineering, Hardware/Software Design, and Development & Maintenance.

Clients ramp up their Indian base, based on needs and demands from global markets. Ramsoft provides all the necessary support for the India base creation and transfer of team to client's own center, as and when they are ready.

In all these steps, Ramsoft adds value with its core team of executives & management, providing its infrastructure, offering its rich offshore experience, putting to practice proven processes and assisting with its established vendor & consultant networks.

Objectives that can be accomplished through India entry and Incubation services:

Market assessment
Formulating India-entry strategy
Identification of partners or dealers
Prospect clients and close business deals
Build India Marketing team - based in India, reporting to and controlled by the client's global marketing department
Teams of global marketing, customer care and CRM activities
Basic representation or a branch office in India
Technical, R&D, Production and Operational teams to support Indian and other markets
Set-up subsidiary - when the business is developed and the pipeline inspires confidence and justifies increased investment in India.

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Team Building

Dedicated resources are required by clients to address various business activities - to create, control and monitor Dealer Networks; Brand building; Engineering; Design; R&D; Service & Support; BPO/BPM needs. Such resources/teams are custom built & supported by Ramsoft. Teams are formed, from a large resource network, specifically for each client matching the desired domain expertise and background. Ramsoft's home-grown processes, infrastructure and support enable the client to directly control and drive extended offshore teams.

The teams would work closely with client's managers and carry out all the objectives. Thus, clients have direct control on the team and get the pulse of the Indian market. Resources and Teams are built to address one or more of the following needs:

Marketing Resources (Part time):

Part time marketing resources to research, call or meet prospects and accomplish specific sales and marketing activities.

Dedicated Sales & Marketing Team (Full Time):

Dedicated sales & marketing resources/teams created especially for the client. Used in generating business in the new market, creating dealer network, building a brand image etc. The client directly controls the team.

Global tele-marketing desk:

Tele-marketing services to prospect global markets of interest (mainly in English)

Incubate & Operate Teams(Design, Service, System Integration & Engineering Teams):

Resources/Teams built for engineering, design and other non-marketing activities.

Customer Support / Technical Support / Help Desk:

Voice / Non voice support services to address technical as well as non-technical enquiries, issues and problems of customers globally.

Remote System & Network Administration:

Remote System and Network administration services to set up, maintain and support IT and network infrastructure.

BPO/BPM services - in select domains:

Build and Operate IT enabled services that can perform functions such as Order/Payroll processing, Finance, Procurement, Legal, HR, Accounting, etc.

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